Brand Manager at Brookside Africa Limited




Brookside Africa Limited, a leading market player in the dairy sector, is seeking to recruit highly qualified committed and experienced individuals for the following position.
Our vision is to be the market leader in East and Central Africa for milk and milk products and be the benchmark in the industry.
Our operations are focused in the manufacture of safe quality milk and milk products.
Job Description
REPORTING TO GENERAL MANAGER - MARKETING
Key Responsibilities

Develop and execute Marketing programs that increase brand identity and bend awareness
Brand positioning in the market
Translate brand strategies into brand plans and brand positioning
Lead creative development and motivating stimulus to get targeted population to take action"
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of brand in all marketing campaigns
Coach the team and get the best from everyone
Monitor market trends, research consumer markets and competitors' activities Identify opportunities and key brand issues
Oversee brand marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Develop new and innovative growth strategies

Minimum qualifications, experience, knowledge and skills

University degree in Business or Marketing Management
Ability to withstand work pressure
Drive for results and strong leaderships skills
Excellent understanding of full marketing mix
Highly creative and innovative
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Ability to develop brand and marketing strategies
Excellent communication and interpersonal skills