General Manager - Marketing at Brookside Africa Limited




Brookside Africa Limited, a leading market player in the dairy sector, is seeking to recruit highly qualified committed and experienced individuals for the following position.
Our vision is to be the market leader in East and Central Africa for milk and milk products and be the benchmark in the industry.
Our operations are focused in the manufacture of safe quality milk and milk products.
Job Description

REPORTING TO DIRECTOR - MARKETING
Job Objective
To develop the Marketing Strategy for the Company in line with company objectives i.e. Brand Development, Competitive Intelligence and Public Relations.
Key Responsibilities

Plan and implement promotional programmes
In-charge of Communication
Oversee the company's Marketing budget
Co-ordinate Marketing campaigns with Sales activities
Monitor and report effectiveness of Marketing Communications
Manage and train a team of 12 people
Researches and analyses market trends

Minimum qualifications, experience, knowledge and skills

A recognized degree in Marketing Public Relations or similar field. A master's degree will be an added advantage
Demonstrated and proven successful experience in a similar role for five or more years
Demonstrated experience in designing strategies and campaigns to achieve marketing objectives
Demonstrated understanding of the marketing communications and media industries
Experience in crisis management and dealing with adverse publicity
Persuasive and articulate with exceptional positive communication and presentation skills
Possession of strong organizational and time management skills
Able to think laterally, strategically and realistically
An excellent team player who considers organisational goals a priority